At 7eleven888, your privacy is not an afterthought — it is a core operating principle. This Privacy Policy explains precisely what personal data we collect, why we collect it, how we use and protect it, and what rights you hold as a Malaysian player on our platform.
Our Privacy Commitments
Six principles that define how 7eleven888 approaches your personal information — from the moment you register to every transaction you make.
All personal and financial data is encrypted using industry-standard SSL/TLS protocols and stored in secured environments.
7eleven888 does not sell, rent, or trade your personal data to third-party marketers or data brokers under any circumstances.
We only collect the personal information strictly required to operate your account, process payments, and fulfil legal obligations.
Identity documents submitted for KYC verification are handled with strict access controls and are not retained beyond the legally required period.
You have the right to access, correct, and request deletion of your personal data. We act on all valid data requests promptly.
We use cookies to improve your experience and for analytics. Our Cookie section explains exactly what we use and how to manage your preferences.
Data Lifecycle
This Privacy Policy ("Policy") describes how 7eleven888 ("we", "us", "our", "the Platform") collects, processes, stores, and protects the personal data of individuals ("you", "User", "Member") who access or use the 7eleven888 website located at 7eleven888.cam and any related services, features, promotions, or customer support channels provided therein.
7eleven888 is committed to handling personal data responsibly, transparently, and in accordance with applicable data protection principles. By registering an account, accessing the Platform, or otherwise interacting with our services, you acknowledge that you have read, understood, and accepted the practices described in this Policy.
This Policy should be read in conjunction with our Terms and Conditions, which govern the overall use of the 7eleven888 Platform and are incorporated into this Policy by reference. If you have any questions about how we handle your personal data, please contact us using the details provided in Section 14 of this Policy.
Malaysian Players: This Policy applies to all players accessing 7eleven888 from Malaysia, including those based in Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and other locations nationwide. We collect and process your data specifically to operate a safe, localised gaming experience for Malaysian users.
For the purposes of this Privacy Policy, the following definitions apply:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or can reasonably be used to identify a living individual, including name, email address, phone number, identification number, IP address, and payment details. |
| "Processing" | Any operation performed on personal data, including collection, storage, retrieval, use, disclosure, erasure, or destruction. |
| "Data Controller" | 7eleven888, which determines the purposes and means by which personal data is processed. |
| "Third Party" | Any person or entity other than you or 7eleven888, including payment processors, KYC service providers, analytics providers, and regulatory authorities. |
| "Cookies" | Small text files placed on your device by the Platform that store information about your session, preferences, and interactions. |
7eleven888 collects personal data in the following circumstances and categories. We collect only what is necessary to provide our services effectively and securely.
When you create a 7eleven888 account, we collect:
To activate withdrawal privileges and comply with our anti-money laundering obligations, we may collect:
When you make deposits or withdrawals, we record:
We automatically collect certain technical information when you access the Platform:
If you contact our customer support team, we retain records of the communication, including the content of live chat conversations, email correspondence, and any attachments submitted for the purpose of resolving your enquiry or complaint.
7eleven888 processes your personal data for the following purposes:
| Purpose | Description |
|---|---|
| Account Operation | Creating and managing your account, authenticating logins, and personalising your gaming experience. |
| Payment Processing | Facilitating deposits and withdrawals via your chosen Malaysian payment method (TnG, Boost, DuitNow, FPX, etc.). |
| Identity Verification | Confirming your age and identity to comply with KYC obligations and prevent underage access. |
| Fraud & AML Prevention | Detecting, investigating, and preventing fraudulent transactions, money laundering, and other financial crimes. |
| Customer Support | Responding to your enquiries, resolving complaints, and maintaining records of support interactions. |
| Responsible Gambling | Monitoring gaming patterns to identify potential problem gambling behaviour and enforce self-imposed limits. |
| Legal Compliance | Fulfilling our obligations under applicable laws, responding to regulatory requests, and maintaining required records. |
| Platform Improvement | Analysing aggregated, anonymised usage data to improve Platform performance, security, and user experience. |
| Marketing (Opt-in) | Sending promotional communications about bonuses and offers only where you have provided explicit consent. You may opt out at any time. |
7eleven888 processes your personal data on the following legal grounds, as applicable to each processing activity:
7eleven888 does not sell or rent your personal data to any third party for commercial purposes. We may share your data with the following categories of recipient, strictly on a need-to-know basis and subject to appropriate confidentiality obligations:
No Cross-Border Sale of Data: 7eleven888 does not transfer or sell your personal data to third-party data brokers, advertisers, or overseas entities for marketing purposes. Any international data transfers necessary for operational purposes are conducted under appropriate data transfer safeguards.
7eleven888 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention principles are as follows:
Upon expiry of the applicable retention period, personal data is securely deleted or permanently anonymised in accordance with our internal data destruction procedures.
7eleven888 implements a comprehensive set of technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include, but are not limited to:
Your Role in Security: While we take extensive measures to protect your data, the security of your account also depends on you. Please use a strong, unique password and never share your login credentials with anyone. If you believe your account has been compromised, contact our support team immediately via live chat.
The 7eleven888 Platform uses cookies and similar tracking technologies to enhance your experience, maintain your session, and gather anonymised usage analytics. Below is an overview of the types of cookies we use:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Maintain your login session, remember your language and currency preferences, and ensure Platform security functions operate correctly. | Session / Up to 30 days |
| Functional | Remember your game preferences, display settings, and last-visited sections to personalise your experience on return visits. | Up to 12 months |
| Analytics | Collect anonymised data on Platform usage patterns — page views, session duration, navigation paths — to help us improve the product. | Up to 24 months |
| Marketing (Opt-in) | Track whether you have arrived at 7eleven888 via a referral or affiliate link. Only activated with your explicit consent. | Up to 30 days |
You may manage or disable cookies through your browser settings at any time. Please note that disabling strictly necessary cookies may impair certain Platform functions, including login persistence. Blocking all cookies does not affect 7eleven888's right to process personal data collected through other lawful means.
As a data subject whose personal information is processed by 7eleven888, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact us using the details set out in Section 14.
We will respond to all valid data requests within thirty (30) days of receipt. In complex cases, we may extend this period by a further sixty (60) days with prior written notice. We reserve the right to decline requests that are manifestly unfounded, excessive, or incompatible with our legal obligations.
The 7eleven888 Platform is strictly intended for use by adults aged 21 years and above. We do not knowingly collect or process personal data from individuals under this age threshold. All registration attempts require confirmation of the applicant's date of birth, and KYC verification is required to unlock full platform privileges.
If we discover or have reasonable grounds to believe that personal data has been collected from a person under 21 years of age, we will take immediate steps to suspend the relevant account, delete the personal data concerned, and notify the appropriate authorities where required by law.
If you believe that a minor has registered on the Platform, please notify our customer support team immediately via live chat or by emailing us at the address provided in Section 14.
The 7eleven888 Platform may, from time to time, contain references or hyperlinks to third-party websites or services, including payment provider landing pages. 7eleven888 has no control over the content, privacy practices, or data handling policies of such third-party sites and accepts no responsibility for them.
We encourage you to review the privacy policies of any third-party sites you visit. The existence of a link from the 7eleven888 Platform to a third-party site does not constitute endorsement of that site's privacy practices.
7eleven888 reserves the right to update, revise, or replace this Privacy Policy at any time. When material changes are made, we will endeavour to notify registered Members via the email address associated with their account or by displaying a prominent notice on the Platform prior to the changes taking effect.
The "Last Updated" date displayed at the top of this Policy will be revised to reflect the date of any substantive changes. Your continued use of the 7eleven888 Platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated practices described therein. If you do not agree to the revised Policy, you must stop using the Platform and request account closure.
If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by 7eleven888, please contact our dedicated privacy support team through any of the following channels:
7eleven888 Privacy & Data Support
Available 24/7 via Live Chat on the Platform
Email (plain text — not a clickable link): [email protected]
Subject line for data requests: "Privacy / Data Request — [Your Username]"
Response Time: Live chat enquiries within 3 minutes; written data requests within 30 calendar days.
For account closure requests, self-exclusion, or responsible gambling support, please visit our dedicated Responsible Gambling page for additional resources and contact channels specific to those matters.
Data Rights at a Glance
Request a full copy of all personal data we hold about you and how it is being used.
Have inaccurate or outdated personal data in your account corrected promptly.
Request deletion of your data where it is no longer needed, subject to legal retention requirements.
Receive your data in a structured, machine-readable format for transfer to another service.
Object to processing based on legitimate interests or opt out of direct marketing communications.
Temporarily limit the processing of your data while an accuracy dispute or legal claim is being resolved.
Revoke consent for consent-based processing (e.g., marketing emails) at any time without penalty.
All valid data requests are responded to within 30 calendar days of receipt by our privacy team.
We believe privacy clarity is a right, not a privilege. If you have questions about how 7eleven888 handles your personal data, or if you'd like to explore our platform with confidence, we're here to help.
For players aged 21 and above only. 7eleven888 is an entertainment platform. Please gamble responsibly.